Business Profile of Amagi Media Lab Limited
Amagi Media Labs Ltd. was founded in 2008 and prominent player in connected TV technology and cloud-based broadcast. The headquartered of company is situated in Bengaluru and it provide end-to-end solutions for content creation, distribution, and monetisation across traditional TV and streaming platforms. It enables content owners, broadcasters and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-supported Streaming TV platforms. Amgi has strong presence in the U.S., Europe, and Asia, company serves over 700 content brands and delivers more than 2,000 channel deployments across 100+ countries. The company provides range of cloud-based products and services designed for TV broadcasters, content owners, and streaming platforms.
Objective of Amagi Media Lab IPO
As per the draft red hearing prospects, the IPO issue consists fresh issue and offer for sale. The fresh issue consists of XXXX shares at the face value of ₨ 5.00 each aggregating up to ₹ 10,200.00 million and OFS consists 34,188,542 shares at face value of ₨ 5.00 each aggregating up to ₨XXXX million. There are fresh shares issues and OFS by company and main objective of company is investment in technology and cloud infrastructure, funding inorganic growth through unidentified acquisition & general expenses.
Details of Amagi Media Lab IPO
| IPO Open Date | N.A. |
| IPO Close Date | N.A. |
| Basis of Allotment | N.A. |
| Listing Date | N.A. |
| Face Value | ₹5.00 per share |
| Price | N.A. |
| Lot Size | N.A. |
| Total Issue Size | Up to XXXX shares |
| Aggregating up to ₨ XXXX million. | |
| Fresh Issue | Up to XXXX Equity Shares |
| Aggregating up to ₨ 10,200.00 million. | |
| Offer For Sale | Up to 34,188,542 Equity Shares |
| Aggregating up to ₨ XXXX million. | |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE & NSE |
| QIB Shares Offered | Not more than 75% of the Net Issue |
| Retail Shares Offered | Not more than 10% of the Net Issue |
| NII (HNI) Shares Offered | Not less than 15% of the Net Issue |
Amagi Media Lab IPO: Issue Price & Size
The issue price of AMAGI MEDIA LAB LIMITED hasn’t been released yet. Upon releasing the dates, the investors can bid between those price ranges. The company has fresh issue and OFS aggregating up to ₹ XXXX million at the price of ₨XXXX.
Launch Date of Amagi Media Lab IPO
The IPO opening date of AMAGI MEDIA LABLIMITED hasn’t been officially announced yet, upon the declaration of dates investor can bid for IPO.
Financial Statements of Amagi Media Lab Limited
| Particular (Rs in Millions) | March 31 , 2025 | March 31 , 2024 | March 31 , 2023 |
| Income | |||
| Revenue from operations | 11,626.37 | 8,791.55 | 6,805.58 |
| Other income | 606.73 | 630.83 | 441.59 |
| Total income | 12,233.10 | 9,422.38 | 7,247.17 |
| Expenses | |||
| Purchase of traded goods | 13.07 | 8.62 | 15.20 |
| ( Increase ) decrease in inventories of traded goods | ( 0.02 ) | ( 0.65 ) | ( 0.56 ) |
| Employee benefits expense | 6,948.10 | 6,634.16 | 5,987.08 |
| Finance costs | 47.69 | 52.36 | 33.13 |
| Depreciation and amortisation expense | 169.19 | 163.96 | 89.04 |
| Impairment loss on goodwill , other intangible assets and intangible assets | – | 138.76 | – |
| under development | |||
| Other expenses | 5,570.46 | 4,794,60 | 4,271.98 |
| Total expenses | 12,748.49 | 11,791.81 | 10,395.87 |
| Restated ( Loss ) before tax | ( 515.39 ) | ( 2,369.43 ) | ( 3,148.70 ) |
| Tax expense : | |||
| Current tax | |||
| -India taxes | – | – | – |
| -Foreign taxes | 254.55 | 212.72 | 255.43 |
| Deferred tax charge ( credit ) | ( 82.80 ) | ( 132.14 ) | ( 191.45 ) |
| Total tax expense | 171.75 | 80.58 | 63.98 |
| Restated ( Loss ) for the year | ( 687.14 ) | ( 2,450.01 ) | ( 3,212.68 ) |
Key financial ratios of Amagi Media Lab Limited
| Particulars | Units | March 31 , 2025 |
March 31 , 2024 |
March 31 , 2023 |
| Revenue from operations | in million | 11,626.37 | 8,791.55 | 6,805.58 |
| Growth in Revenue from Operations | ( % ) | 32.24 % | 29.18 % | NA |
| Adjusted EBITDA | in million | 234.86 | ( 1,555.33 ) | ( 1,403.42 ) |
| Adjusted EBITDA Margin | ( % ) | 2.02 % | ( 17.69 % ) | ( 20.62 % ) |
| Gross Profit | in million | 8.060.37 | 6,075.10 | 4,405.54 |
| Gross Margin | ( % ) | 69.33 % | 69.10 % | 64.73 % |
| PAT | in million | ( 687.14 ) | ( 2,450.01 ) | ( 3,212.68 ) |
| PAT Margin | ( % ) | ( 5.62 % ) | ( 26.00 % ) | ( 44.33 % ) |
| Net Revenue Retention Rate | ( % ) | 126.90 % | 121.55 % | NA |
| Number of customers | Number | 463 | 396 | 283 |
| Average Revenue per Employee | in million | 13.15 | 10.71 | 8.82 |
| Number of Distributors | Number | 329 | 298 | 205 |
| Hours of Content Processed | Hours | 581,261 | 279,285 | 138,637 |
Promoters & Shareholding Amagi Media Lab IPO
As of date, according to the DRHP filed with SEBI promoters and promoter group have 15.76% shareholding in company.
| Name | Number of Equity Shares | % Equity Shares |
| Promoters | ||
| Baskar Subramanian | 9,565,092 | 4.67 |
| Srividhya Srinivasan | 9,565,128 | 4.67 |
| Arunachalam Srinivasan Karapattu | 9,645,048 | 4.71 |
| Total (A) | 28,775,268 | 14.05 |
| Members of Promoter Group | ||
| Vinculum Advisors LLP | 3,508,930 | 1.71 |
| Total (B) | 3,508,930 | 1.71 |
| Total (A+B) | 3,22,84,198 | 15.76 |
Should You Subscribe To Amagi Media Lab IPO
While investing or subscribing to any IPO, consider the investment rationales related to the company. Hence, here you can find out the strength of the company that will be its growth factors. And also check the risk factors that can affect the growth and operational efficiency of the company.
Competitive Strengths of Amagi Media Lab IPO
One-stop glass-to-glass solution
The company platforms enables media companies to modernize their infrastructure, streamline operations, and unlock new revenue opportunities through its comprehensive, “glass-to-glass” (camera-to-screen) technology solutions that span the entire video value chain, from live content production and preparation to distribution and monetization. Their cloud-native, data-driven technology helps customers transition from legacy on-premise infrastructure to agile, scalable cloud-based systems.
Strong network in market
Amagi media operate at the intersection of content providers, distributors, and advertisers, serving a three-sided marketplace through its integrated, cloud-based solutions. For advertisers, company provides access to enriched, context-aware CTV inventory, along with real-time analytics. For content providers & distributors, company provides modernize infrastructure by migrating live, linear, and VOD workflows to the cloud and content acquisition and distribution marketplace supported by AI-driven analytics respectively. It help in strengthens competitive positioning of company.
Trusted by global customers with long-term relationships
In cloud playout, company was largest cloud-native software solution provider among its peers for the broadcasting and streaming industry in terms of revenues for the Financial Year 2025. The proprietary technology supports some of the world’s most high-profile live events such as UEFA competitions, English Premier League & LaLiga. . As of March 31, 2025, company is working with more than 45% of the top 50 listed ‘media and entertainment’ companies by revenue. This approach has helped company traditional broadcaster customers modernize their operations efficiently and at scale.
Robust platform with AI capabilities
The platform of company is integrating artificial intelligence across their solutions to provide a unified experience across the platform. The company artificial intelligence offerings as ‘Amagi INTELLIGENCE’ and are embedding both predictive and generative AI across the video value chain, from scheduling of content to ad monetization and data analytics. These AI-led innovations help to lower operational costs, grow audience and revenue and improve content planning and speed-to-market.
Risk Factors of Amagi Media Lab IPO
Previous negative cashflow
The company has experienced losses and negative cash flows in the past for the Financial Years 2025, 2024 and 2023, primarily due to its focus on the growth and expansion of business and the associated expenses therewith, such as employee benefits expense and communication costs. Any failure to increase in revenue sufficiently to keep pace with investments and other expenses, would hassle in increasing profitability or generating positive cash flow on a consistent basis.
Offshore market risk
Amagi Lab majority revenue come from foreign countries, especially from America Region and Europe (including UK) was ₹8,470.70 million, or 72.86%, and ₹2,016.58 million, or 17.34%, respectively during the Financial Year 2025. Any adverse changes in the economic conditions that affect the economies of the geographies and markets in which we have a presence could adversely affect our business, results of operations, financial condition and cash flows.
Single business division dependency
Almost 57% revenue from operations of company for the Financial Year 2025 is attributable to its streaming unification division. This business division involves offering integrated technology solutions to media companies for the efficient delivery of video content across multiple digital platforms. Any factors that adversely affect this business division could adversely affect company business, results of operations, financial condition and cash flows.
Highly competitive industry
The company operates in highly competitive and rapidly evolving industry and face competition from companies across different divisions of their business. The competitors of company include cable TV networks, streaming and OTT platforms, cloud service providers, ad tech vendors and system integrators. Some competitors in market have more financial and other resources and an inability to compete with them could adversely affect business.
Amagi Media Lab IPO Grey Market Premium
Grey market premium is the premium quoted over the IPO issue price. GMP shows that investors are ready to pay above the upper band of the IPO issue price. GMP is determined in the grey market as per the demand and supply of the shares in the primary market. A grey market is that unofficial ecosystem of unlisted companies’ stocks that start trading even before the launch of the IPO to the date of its listing.
Also Read: What is Grey Market Premium in IPO: How is GMP Calculated & Reliable
However, GMP is not a reliable factor, as it keeps fluctuating as per the demand and supply of shares in the primary market. There are numerous factors that affect the stock market in India and individual stock prices of different companies that are already listed and trading in the secondary market. However, for an IPO-bounded company, you can consider the GMP as the speculative listing price of the share
According to various online sources, the Grey Market Premium or GMP of the Amagi Media Lab Limited is trading around Rs XX in the grey market. It means shares are trading at the upper band issue price of Rs XX with a premium in the grey market and may list around the same price.
