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Senco Gold makes strong debut, listed at a premium of 36% at Rs 431

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Senco Gold, a Kolkata, West Bengal-based retail jeweller that was incorporated on August 22, 1994, has listed on a stock exchange at a healthy 36% premium to its issue price. The stock is listed at Rs 431, over its issue price of Rs 317 on the BSE. The stock is listed at a premium of 36%, or Rs 430, over its issue price of Rs 317 on the NSE.

The company sells its products under the brand name Senco Gold & Diamonds. Senco Gold primarily sells gold and diamond jewellery, along with jewellery made of silver, platinum, precious and semi-precious stones, and other metals. The company operates through 136 showrooms (75 company-owned and 61 franchised) across 96 cities and towns in 13 states throughout the country. Around 63% of the company's showrooms are listed in West Bengal.

The company got strong demand for its Rs 405 crore IPO from investors. The IPO, according to NSE, was subscribed to more than 36 times. From the total, QIB investors had the highest number of oversubscriptions; QIB subscribed 90 times to the number of shares offered or reserved, followed by Non Institutional Investors at 30% for them during the three-day bidding process.

The company has a manufacturing facility in Ankurhati, West Bengal, and exports its jewellery to Dubai, Malaysia, and Singapore. In 2014, SAIF Partners India IV Limited invested 100 Equity Shares in the company. In 2016, the company introduced the 'Everlite' brand, which focused on light and affordable diamond jewellery. In 2018, the company added 11 new showrooms across regions, and in 2021, it opened six new COCO showrooms. The company also manufactures machine-made lightweight gold and diamond jewellery and sources jewellery from third-party vendors.

The company’s revenue from operations has grown year-on-year at a rate of 15%, whereas profit after tax has seen a rise of approximately 30% year-on-year.

At the time of reporting, Senco Gold was trading at Rs 410 on NSE.

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